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Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
A Design Study of
Consciousness and Semiotics
Design Methodology Research
Role
Researcher, Designer
This project presents a design methodology developed through theoretical research and validated with modern, notable designs. The core of the project involved constructing a 3D VR interactive scene featuring objects with varied materials and symbolic meanings. This setup served as a visual experiment in symbolic rhetoric, gauging people's responses to these symbols. Insights gained from this experiment have shaped my future research direction in design, which is summarized here.
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