Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Project Yellow
Branding, Promotion, 3D Visual
Credit
Yu Chen
Awards
2020 Gold, Muse Creative Award
2020 Silver × 2, A'Design Award
2020 Silver, IDA Design Award
Project Yellow is a comprehensive art Project that constructs the visual concept of everything in Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV’s variety show OPEN, and it will cooperate with celebrity singer Justin Huang for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
