Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Panda Cigarette
Packaging Design
Credit
Yu Chen
Designer
Awards
2018 NXT-GEN, Pentawards (Emerging Talent of the Year)
2018 Finalist, K-Design Award
2019 Nomination, Hiiibrand Award
2019 Finalist, TISDC
Panda Cigarette is a unique design concept aimed at highlighting the dangers of smoking. Initially, the pack features a cute panda head on transparent film. However, as cigarettes are removed, a stark image of a panda's skull emerges, creating a powerful visual warning. This design, particularly appealing to children due to their natural attraction to pandas, delivers a more impactful message than standard health warnings. The goal is to discourage smoking from a young age, reducing the likelihood of them becoming smokers in the future.