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Panda Cigarette

Packaging Design

Credit

Yu Chen

Designer

Awards

2018 NXT-GEN, Pentawards (Emerging Talent of the Year)

2018 Finalist, K-Design Award

2019 Nomination, Hiiibrand Award

2019 Finalist, TISDC

Panda Cigarette is a unique design concept aimed at highlighting the dangers of smoking. Initially, the pack features a cute panda head on transparent film. However, as cigarettes are removed, a stark image of a panda's skull emerges, creating a powerful visual warning. This design, particularly appealing to children due to their natural attraction to pandas, delivers a more impactful message than standard health warnings. The goal is to discourage smoking from a young age, reducing the likelihood of them becoming smokers in the future.

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