Yu Chen is a designer and art director with a passion for Branding, Art Direction, and Motion Design. Dedicated to crafting exceptional visual stories that not only win awards but also capture hearts!
Project Yellow
Branding, Promotion, 3D Rendering
Credit
Yu Chen
Designer
Awards
2020 Gold, Muse Creative Award
2020 Silver × 2, A'Design Award
2020 Silver, IDA Design Award
Project Yellow is an expansive art initiative centered around the visual exploration of the color yellow. It aims to establish a new visual intellectual property in China through various phases. The project's vision encompasses setting up large outdoor displays across multiple cities and creating a range of cultural and artistic derivatives.
Its initial phase involved visual promotions for a TV reality show, with plans to collaborate with a celebrity singer for wider public engagement. The ultimate goal is to launch a large-scale visual tour exhibition and engage in brand partnerships, reinforcing Project Yellow's unique artistic identity.