Project Yellow

Project Yellow is an expansive art initiative centered around the visual exploration of the color yellow. It aims to establish a new visual intellectual property in China through various phases. The project's vision encompasses setting up large outdoor displays across multiple cities and creating a range of cultural and artistic derivatives.

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Its initial phase involved visual promotions for a TV reality show, with plans to collaborate with a celebrity singer for wider public engagement. The ultimate goal is to launch a large-scale visual tour exhibition and engage in brand partnerships, reinforcing Project Yellow's unique artistic identity.