About
About
About
About
Story, education, experience, awards, recognitions
Story, education, experience, awards, recognitions
Story, education, experience, awards, recognitions


5+
Award Jury
5+
Award Jury
50+
International Awards
50+
International Awards
20+
Media Coverage
20+
Media Coverage
10+
Exhibiting Countries
10+
Exhibiting Countries



5+
Award Jury
5+
Award Jury
5+
Award Jury
50+
International Awards
50+
International Awards
50+
International Awards
20+
Media Coverage
20+
Media Coverage
20+
Media Coverage
10+
Exhibiting Countries
10+
Exhibiting Countries
10+
Exhibiting Countries

Youngest Awardee,
Pentawards


Youngest Awardee,
Pentawards


World Brand Design Society Award
(WBDS) Judge


World Brand Design Society Award
(WBDS) Judge


Work Featured On
New York Times Square


Work Featured On
New York Times Square


With Mads Mikkelsen


With Mads Mikkelsen


Reality Show Special Guest


Reality Show Special Guest


Media Interview


Media Interview













Brand Designer
Brand Designer
Brand Designer
Brand Designer

A graduate of the School of the Art Institute of Chicago (SAIC) with a master's degree, Yu Chen is a distinguished Brand Designer and Art Director renowned for his sharp aesthetic intuition, highly effective strategies, and flawless execution. He specializes in blending cutting-edge creative concepts with profound insights into user psychology, crafting brand experiences that are visually compelling, emotionally resonant, and proven to drive business growth.
In 2024, the United States government officially recognized his exceptional talent, classifying him among the world's leading experts in his field.
His portfolio of work has garnered over 50 of the world's most prestigious design accolades, including the Type Directors Club Annual Award, Communication Arts Award, Graphis Design Award, and the Grand Prize at the NYX Awards. His designs have been showcased in dozens of iconic venues worldwide, from Times Square to other major international stages.
A recognized authority in the industry, Chen is frequently invited to serve on the jury for elite global competitions, including the World Brand Design Society (WBDS) Awards and the DesignMaster Prize.
A graduate of the School of the Art Institute of Chicago (SAIC) with a master's degree, Yu Chen is a distinguished Brand Designer and Art Director renowned for his sharp aesthetic intuition, highly effective strategies, and flawless execution. He specializes in blending cutting-edge creative concepts with profound insights into user psychology, crafting brand experiences that are visually compelling, emotionally resonant, and proven to drive business growth.
In 2024, the United States government officially recognized his exceptional talent, classifying him among the world's leading experts in his field.
His portfolio of work has garnered over 50 of the world's most prestigious design accolades, including the Type Directors Club Annual Award, Communication Arts Award, Graphis Design Award, and the Grand Prize at the NYX Awards. His designs have been showcased in dozens of iconic venues worldwide, from Times Square to other major international stages.
A recognized authority in the industry, Chen is frequently invited to serve on the jury for elite global competitions, including the World Brand Design Society (WBDS) Awards and the DesignMaster Prize.
A graduate of the School of the Art Institute of Chicago (SAIC) with a master's degree, Yu Chen is a distinguished Brand Designer and Art Director renowned for his sharp aesthetic intuition, highly effective strategies, and flawless execution. He specializes in blending cutting-edge creative concepts with profound insights into user psychology, crafting brand experiences that are visually compelling, emotionally resonant, and proven to drive business growth.
In 2024, the United States government officially recognized his exceptional talent, classifying him among the world's leading experts in his field.
His portfolio of work has garnered over 50 of the world's most prestigious design accolades, including the Type Directors Club Annual Award, Communication Arts Award, Graphis Design Award, and the Grand Prize at the NYX Awards. His designs have been showcased in dozens of iconic venues worldwide, from Times Square to other major international stages.
A recognized authority in the industry, Chen is frequently invited to serve on the jury for elite global competitions, including the World Brand Design Society (WBDS) Awards and the DesignMaster Prize.
Expertise
Award Judge
Awards
Exhibition
Publication
Media Coverage
Expertise
Award Judge
Awards
Exhibition
Publication
Media Coverage
Expertise
Award Judge
Awards
Exhibition
Publication
Media Coverage
Expertise
Award Judge
Awards
Exhibition
Publication
Media Coverage
Testimonials

Jeff Nield
NASA Lunar Rover
Design Director
Yu Chen's design talent is simply phenomenal. Every piece of work he delivers transforms complex concepts into visually stunning and impactful solutions that achieve phenomenal results.
"

Jeff Nield
NASA Lunar Rover
Design Director
Yu Chen's design talent is simply phenomenal. Every piece of work he delivers transforms complex concepts into visually stunning and impactful solutions that achieve phenomenal results.
"

Jeff Nield
NASA Lunar Rover
Design Director
Yu Chen's design talent is simply phenomenal. Every piece of work he delivers transforms complex concepts into visually stunning and impactful solutions that achieve phenomenal results.
"

Jeff Nield
NASA Lunar Rover
Design Director
Yu Chen's design talent is simply phenomenal. Every piece of work he delivers transforms complex concepts into visually stunning and impactful solutions that achieve phenomenal results.
"

Priyoshi Kapur
Havas
Creative Director
Mr. Yu Chen is a multifaceted artist and designer whose achievements have been recognized globally, earning him numerous accolades. The track record of innovative and original designs shows an ability to set trends rather than follow them. This quality often distinguishes enduringly successful designers from those with fleeting prominence.
"

Priyoshi Kapur
Havas
Creative Director
Mr. Yu Chen is a multifaceted artist and designer whose achievements have been recognized globally, earning him numerous accolades. The track record of innovative and original designs shows an ability to set trends rather than follow them. This quality often distinguishes enduringly successful designers from those with fleeting prominence.
"

Priyoshi Kapur
Havas
Creative Director
Mr. Yu Chen is a multifaceted artist and designer whose achievements have been recognized globally, earning him numerous accolades. The track record of innovative and original designs shows an ability to set trends rather than follow them. This quality often distinguishes enduringly successful designers from those with fleeting prominence.
"

Priyoshi Kapur
Havas
Creative Director
Mr. Yu Chen is a multifaceted artist and designer whose achievements have been recognized globally, earning him numerous accolades. The track record of innovative and original designs shows an ability to set trends rather than follow them. This quality often distinguishes enduringly successful designers from those with fleeting prominence.
"

Anthony May
Artist
Chicago Sculpture International
Chair
Yu Chen's ability to think independently and his artistic talent result in famous and unique works. His artwork represents some of the most progressive expressions in artistic design for social change, positioning him to become a globally respected designer.
"

Anthony May
Artist
Chicago Sculpture International
Chair
Yu Chen's ability to think independently and his artistic talent result in famous and unique works. His artwork represents some of the most progressive expressions in artistic design for social change, positioning him to become a globally respected designer.
"

Anthony May
Artist
Chicago Sculpture International
Chair
Yu Chen's ability to think independently and his artistic talent result in famous and unique works. His artwork represents some of the most progressive expressions in artistic design for social change, positioning him to become a globally respected designer.
"

Anthony May
Artist
Chicago Sculpture International
Chair