Project Introduction

SAIC ARTBASH is the annual exhibition of the Contemporary Art Department at the School of the Art Institute of Chicago (SAIC), one of the most influential art schools in the United States, where masters such as O'Keeffe, Koons, and Wood emerged. This project aims to build a complete and highly forward-looking brand visual identity and application system for the 2022 ARTBASH exhibition, centered around its unique theme of "Exploration of Contemporary Futures."

The challenge we face in the 2022 ARTBASH is how to capture and amplify the established theme of "Exploration of Contemporary Futures" through visual language, a curatorial direction filled with technological fantasy and forward-thinking ideas. The design focuses on the core visual symbol of the "astronaut" exploring the unknown, paired with a custom typeface full of technological tension, creating a distinct avant-garde theme.