Project Introduction

Basis Science is an innovative American skincare brand focused on basic science, efficacy evidence, and a clear and simple philosophy. This project aims to build a complete, unique, and market-attractive brand visual identity and product packaging system from the ground up, in order to meet modern consumers' demands for effective, transparent, and scientific skincare.

Against the backdrop of an increasingly complex and information-overloaded skincare market, the challenge of the 'Basis Science' project is to create a brand experience that conveys trust, professionalism, and purity. We return to the essence of skincare, establishing the core concept of 'Science as Basis, Simplicity as Method.'