Project Introduction

This project focuses on the core department of General Motors (GM), a global automotive giant—"Design Outreach and Development." Despite having a glorious history of over a century and a deep legendary design gene, General Motors' design strength and forward-looking vision have not been fully recognized by the public and emerging markets amidst rapidly changing times. Its brand image is still somewhat tied to the perception of being a "traditional manufacturing giant."

Core Goal: The core mission of this brand revitalization is to strategically refresh the public image of General Motors' design, break traditional perception barriers, and highlight its foresight and leadership in the design field. It aims to inherit the essence of the brand's century-old design while infusing a distinct sense of the times and innovative vitality, making "General Motors Design" a synonym for connecting history and the future, inspiring creativity, and leading the industry, reaching and influencing a broader audience.