Project Introduction

axon, the AI-enabled partner of North American e-commerce, is dedicated to transforming data into a growth accelerator for customers. Through intelligent connections and automated processes, it helps e-commerce enterprises simplify complexities, enhance marketing effectiveness, and together explore sustainable profit growth points.

The purpose of this brand identity upgrade is to create a unique brand identity for axon that combines cutting-edge technology with commercial trust. All visual elements, from dynamic logo design to harmonious color and font systems, revolve around the core customer values of “intelligent insights, efficient execution, ecological connections, and driving growth.” The goal is to help axon quickly establish a leading position in the fierce market competition and earn deep recognition from customers.